Now, it's time to put on your detective hat and start diagnosing the app/website like a pro.

Map out the various steps a user would take to accomplish their goals.

Pro tip- You can even take inspiration from product critique articles to get a better understanding of this step.

Remember, the more pain points you identify, the better equipped you'll be to outshine others.

Improvements/Opportunities

  1. Improvement 1
  2. Improvement 2
  3. Improvement 3